


Rashi Bhatia
Fractional CFO at Transcounts
E-commerce, SaaS, Non-Profit, Forecourts, Convenience Stores, Franchise Businesses, Quick Service Restaurants, Telecom, and more.
How Rashi Helps Our Clients
As CFO, Rashi partners with businesses to simplify finance and bring clarity to decision-making. She helps owners gain control over cash flows, detect leakages, and track performance through clear reporting and tailored dashboards. By aligning financial strategy with business goals, she ensures clients scale sustainably and confidently. Known for her proactive approach, strong communication, and client-first mindset, Rashi turns complex financial data into actionable strategies.
Beyond the Numbers
For Rashi, finance is more than compliance, it’s about empowering businesses with clarity, foresight, and confidence. She blends technical expertise with empathy, making her a trusted advisor on both day-to-day challenges and long-term strategy. Outside of work, she cherishes time with her daughter, which keeps her grounded and inspired, bringing balance to her leadership journey.
What Clients Say About Working with Rashi
Expertise At a Glance
- CFO | Chartered Accountant | 15+ years of global experience
- Supported businesses in scaling from £13M to £160M+ turnovers
- Recognised for executive leadership across Finance, Accounting, Operations, and international consulting, offering board-level perspective and strategic foresight
- Expertise in budgeting, forecasting, cash flow control & scenario planning
- Proven track record in management reporting, financial strategy, governance, and risk management
- Led cross-functional teams to develop bespoke financial systems, designing KPI dashboards and EPOS-to-Dashboard solutions tailored to business needs, empowering owners with real-time insights
- Trusted advisor for sustainable growth and business expansion through data-driven insights