Revenue is vanity; cash decides. A 13‑week cash‑flow gives you a weekly view of runway tied to real settlements, upcoming POs, freight/duties, payroll and planned ad spend. When it’s connected to your bookkeeping system instead of a fragile spreadsheet, you stop guessing—and your team stops debating reality.

Our build for Metro Vancouver brands is straightforward: A2X brings in settlements; QBO/Xero houses clean mappings; we roll actuals forward weekly and publish the view inside your Day‑15 Close Pack. That way, you’re always looking at the same truth as finance—no rogue tabs, no version control drama.

How to use it:
• Decide ad budgets against contribution margin and runway, not feelings.
• Time inventory buys and freight with eyes on the bank, not a sales report.
• See the impact of CA↔US obligations before they surprise you. (We document GST/HST recovery opportunities monthly; filings happen when engaged.)

If you want the template and a 30‑day rollout plan, book the Free E‑commerce Diagnostic. We’ll tailor it for Vancouver, Burnaby, Surrey, Richmond and beyond.